Last updated: July 14, 2025

Crossbow operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Crossbow is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described.

No Sale of Personal Information

We do not sell your personal information. We may share data with trusted service providers and advertising platforms (e.g., Shopify, Meta, Google, Microsoft, Klaviyo) solely to:

• Improve your experience
• Fulfill services
• Deliver personalized marketing

Where possible, we use data hashing and pseudonymization to protect your identity.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It does not include anonymized or de-identified data. We may collect or process:

• Contact details: name, address, phone number, email
• Financial information: card numbers, payment details, transaction history
• Account information: username, password, preferences
• Transaction history: products viewed, carted, purchased, returned
• Communications: support inquiries and event interactions
• Device information: browser, IP address, device type
• Usage data: navigation behavior, ad interactions
• In-store/event data: name, email, phone collected at physical events

Personal Information Sources

We collect personal information from:

• You (account creation, checkout, contact forms, in-store interactions)
• Your device (cookies, session replays, analytics tools)
• Third-party platforms (e.g., Shopify, Klaviyo, Meta, Microsoft, Google)

How We Use Your Personal Information

Provide, Tailor, and Improve the Services

• Process payments
• Fulfill and ship orders
• Manage your account
• Deliver digital receipts
• Customize shopping experience

Marketing and Advertising

• Deliver promotions via email, SMS, and ads
• Use Meta Pixel to show ads on Facebook/Instagram
• Use Google Signals for cross-device analytics and demographic insights
• Use Microsoft Clarity for session analytics and the Bing Ads pixel for remarketing

Cookies and Tracking

We use cookies and tracking technologies to:

• Improve functionality
• Personalize content
• Deliver advertising

Where required, we display a cookie banner for preference management.

SMS Marketing and Notifications

When you opt in to receive SMS messages from Crossbow, you consent to the use of your personal information—such as name, phone number, and interaction history—for the purposes of delivering automated text messages related to promotions, order updates, loyalty programs, event invitations, surveys, and other relevant marketing communications.

Opt-in data is collected through website popups, checkout forms, event signage, in-store displays, QR codes, and point-of-sale systems. This information is used solely for communication with you and is never sold or rented to third parties. We may share anonymized or hashed data with service providers like Klaviyo for message routing and campaign management.

Standard message and data rates may apply. Message frequency may vary. You may opt out at any time by replying STOP to any SMS message or by contacting us at hello@shopcrossbow.com.

For security, mobile numbers are stored securely and used only for the purposes described. If your mobile number changes, you must opt in again to continue receiving messages.

In-Store and Event Collection

• Collect emails/phones in-store and at events
• Use this data for digital receipts, follow-up messages, or exclusive offers

Store Pickup Fulfillment

• Use ZIP code, phone number, name, identifiable info and/or selected store to route local pickup orders where necessary.

Automated Decision-Making

• Segment users
• Trigger relevant communications
• Estimate customer value

Security and Legal Use

• Verify account access
• Prevent fraud
• Respond to legal obligations

How We Disclose Personal Information

We do not sell your personal information. We may share it:

• With Shopify (ecommerce and POS host)
• With Klaviyo (marketing automation)
• With Meta, Google, Microsoft, Pinterest (ads, analytics)
• With ShipStation, Return Rabbit (fulfillment and returns)
• With legal authorities or business successors (mergers, acquisitions)

Where possible, data is hashed or pseudonymized.

Employee and Contractor Access

Authorized personnel may access data only for job-related duties and are subject to confidentiality obligations.

Relationship with Shopify

Shopify may use aggregated merchant interaction data to improve its own services. For details, see: Shopify Privacy Policy

Third-Party Websites and Links

We are not responsible for the privacy policies of external websites linked through our Services.

Children's Data

Our Services are not intended for users under the legal age of majority. We do not knowingly collect data from minors.

Security and Retention

We retain personal information only as long as necessary:

• Transaction records: up to 7 years or more for our tax filing purposes
• Contact information: for duration of service or legal obligations

No method of transmission is 100% secure.

Your Rights and Choices

Depending on your state, you may:

• Request access to your personal data
• Correct or delete your data
• Receive a copy (portability)
• Opt out of data “sharing” for targeted advertising

To exercise these rights, email hello@shopcrossbow.com.

We will not discriminate against you for exercising your rights. Identity verification may be required.

To manage Shopify-specific data preferences: Shopify Privacy Portal

Do Not Sell or Share My Personal Information

We do not sell personal data. California residents may opt out of sharing by:

• Contacting hello@shopcrossbow.com
• Managing cookie settings in your browser

Changes to This Privacy Policy

We may revise this Privacy Policy as our practices evolve. Revisions will include a new “Last updated” date.

Contact

Crossbow
101 W Colorado Avenue
Telluride, CO 81435
Email: hello@shopcrossbow.com